& STRATÉGIE DE MARQUE
(GRAPHIC DESIGN AND BRAND STRATEGY)
An educative design book for charity by A. George Sinclair Available in shops across France and via the internet
A BOOK OF ORIGINAL IDEAS
Edited by the well-known French publishing house Dunod, the bi-lingual book “Design Graphique et Stratégie de Marque“ (Graphic Design and Brand Strategy) by A. George Sinclair showcases a wide selection of logo design projects for retail brands and institutions across France. Edited in English and in French, the many clients in the book include the Eiffel tower, the Bateaux Mouches, La Foir Fouille and Le Furet du Nord.
THE CREATIVE PROCESS
The book shows how each project developed from initial sketches of different creative options proposed to the client, through to finalisation and nationwide brand application.
The book also includes a series of Design Rules: useful tips and advice on how to make the most of your graphic design potential, and successfully communicate your creative ideas to others.
100% of the authors rights from sales of the book will be going to the British Heart Foundation in the UK. The inspiration for this was Angus’ elder brother Buzz (Gordon) Sinclair, who was born with a complex mixture of heart-conditions that should have condemned him from birth to a life in a wheel-chair. Despite these handicaps Buzz managed to overcome his physical disablities and lead a profoundly fulfilling and successful adult life. Inspired by his strength and courage, Angus decided that the book would be a charity project where 100% of the royalties would go back to the organisation that helped keep his brother alive so long
ONEGIVERS: THE GIFT IS YOUR TALENT
The Onegivers association was set up in France with the intention of providing a strong identity that could clearly promote the charitable nature of the book. The name Onegivers and the creation of the association came from the belief in the principal that we should all use our creative talents – be it a song, a painting, a poem, a performance or otherwise – at least once in our lives for a charitable or meaningful cause of our own choosing. All the rights from the book “Design Graphique et Stratégie de Marque“ will be going to the British Heart Foundation in the UK, so it is officially the first Onegivers project.
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